MatchaBar is on a mission to bring matcha to the people - whether by the cup at our cafes, by the bottle online, or at your local market and grocery. We are a family-owned business run by two brothers committed to going above and beyond to bring the world a quality matcha product. We seek to cultivate a passionate community, built upon the MatchaBar tag:


On behalf of Team Matcha, welcome to the MatchaFam!

Our Values

Do we believe in Karma? Magic? Santa Claus? We’re not quite sure… but we do believe in the hustle. It’s the backbone of our business, and responsible for MatchaBar’s very existence! The hustle is about going above and beyond to get the job done. Our community, the MatchaFam, defines itself by just this - hard work, passion, and a sense of purpose.

Our Matcha

1. A Japanese powdered green tea, historically used to enhance one's focus, energy, and alertness.

2. The stone-ground powder derived from the topmost leaves of the first harvest of a green tea crop

We are proud to serve own brand of ceremonial grade matcha sourced directly from an independent family farm in Nishio, Japan. The entire MatchaBar founding team makes a pilgrimage to the farm every May for the spring harvest! The term “ceremonial” indicates that it is meant for the tea ceremony, rather than “ingredient” grade matcha, which is generally meant for cooking , thus lacking in caffeine, nutrients and amino acids. The beautiful, electric green color of our matcha is a testament to its excellent quality. It has an earthy full-bodied flavor, with a creamy texture, natural sweetness, and a strong umami after-taste. Like a fine wine, matcha has a delicate flavor profile that lingers after consumed -- subtle and delicious. Please check out our Matcha 101 page to learn more about the functional and health benefits of our matcha!

Our Story

Brothers Max and Graham Fortgang founded MatchaBar in Brooklyn, New York. As native New Yorkers, entrepreneurs, and full-time students, the pair were full-blown caffeine addicts. Venturing to a tea retailer on the lower east side, the brothers first discovered matcha by chance. In the weeks and months that followed, they shared in a matcha ritual at Max’s East Village apartment, falling in love with the feeling it inspired within them. As they delved deeper into matcha, Max & Graham became fixated on the idea of re-inventing this ancient tradition with a New York twist!

MatchaBar opened its flagship - New York’s first specialty matcha cafe - in Williamsburg, Brooklyn in 2014. In the Fall of 2015, MatchaBar Manhattan opened its doors! Shortly after, the team announced the launch of a new bottled product. And the hustle continues

Our Team