Rather than being strict traditionalists, these matcha mavens want to 'fuel the New York hustle' — something they know a thing or two about.
Matcha, which has about two-thirds of the caffeine of coffee and a mellower, more long-lasting effect, proved to be the perfect solution.
Matcha — fine-ground, powdered green tea — has all the nutritional benefits of green tea (and then some), with an intense energy boost that rivals coffee.
Look out, Red Bull. Run for cover, 5-Hour Energy. There’s a new action beverage in town. And by 'new' we mean, 'ancient but suddenly in vogue', of course.